The Challenge
Fresh & Fit needed a strong digital presence to boost visibility and promote their healthy meal kits. The goal was to create branding and a website that speaks to busy professionals, parents, and fitness enthusiasts aged 25 to 45. This audience values convenience, quality, and wellness. The result is a user-friendly website that makes it easy to order nutritious, fresh meals that support an active lifestyle.

The Process
The project began with in-depth research into Fresh & Fit’s mission, values, and style preferences. The visual identity, featuring earthy tones, clean lines, and a fresh, friendly look, was designed to reflect health and simplicity.

After creating wireframes focused on fast, intuitive navigation, the final design came to life with custom typography, a welcoming logo with a leaf detail, and a clear brand system that ensures consistency across future applications.